Bloomsbury Sport joins NOWCA Perks!
NOWCA members get 30% off their latest book publication, Swimmingly, by Vassos Alexander.
NOWCA are proud to announce our new partnership with Bloomsbury Sport, supporting literature for sport, active lifestyles, and the outdoors. NOWCA members will get 30% off their latest publication, Swimmingly, by Vasso Alexander – simply head to NOWCA Perks to get this discount!
Sports and Virgin Radio Breakfast Show presenter Vassos Alexander found solace and distraction swimming in the Thames during a difficult summer, and was bitten by the bug. Now he can’t pass a body of water without wanting to jump in.
Vassos’ new book Swimmingly takes you on a journey across the world from Bournemouth Beach to San Francisco Bay as he discovers that outdoor swimming is not about being the fastest or the best, it’s about finding that little bit of magic in every stroke.
Working with elite coaches and interviewing the great and the good of swimming, he uncovers the massive sense of community at the heart of this time-honoured pastime. He meets Olympic champions and Channel legends – including Diana Nyad, who in her 60s became the first person to swim between Cuba and Florida; Lewis Pugh, the UN Patron of the Oceans and Lynne Cox, a woman who went for a swim and saved the world.
It’s about the everyday swims, too – the tips shared and friendships forged over coffee and cake after a morning dip with the Teddington Bluetits or the sea swimmers of Whitstable.
About Bloomsbury Sport
Bloomsbury Sport is a leading publisher dedicated to producing high-quality books across a wide range of sports, fitness, and well-being topics. Part of Bloomsbury Publishing, it champions expert voices and inspiring stories that support athletes, coaches, and enthusiasts at every level—from grassroots to elite performance. With a strong focus on accessibility, innovation, and authoritative content, Bloomsbury Sport offers trusted guidance and motivation for readers striving to improve their physical and mental well-being through movement, sport, and active living.
